Jamie Beddard suspended from an aerial wire against a bright blue sky, his arms spread wide and his mouth open.
Jamie Beddard, Weighting (2015). Photo by Richard Davenport.

Accessible Marketing Guide

Over the past few months we’ve been working on updating and rewriting the Accessible Marketing Guide, in partnership with AMA CultureHive, which was originally published in 2016. A lot has changed in the world of Arts marketing and social media since then and we wanted the guide to reflect this.

Accessibility means the degree to which a product, device, service, or environment is available to as many people as possible. When we talk about accessibility we are talking about removing the barriers preventing someone from accessing something.

In marketing this translates to our websites, our print or marketing materials and our social media as well as the written copy, images, videos and other media we use across all of these platforms. Making our marketing materials accessible is important so it is useable to as many people as possible, regardless of context.

The Accessible Marketing Guide, which you can read below, contains an introduction to accessibility, the basics of making marketing material accessible, accessible websites, print and text, accessible formats, making social media accessible and a list of useful references that informed the guide as well as further resources.

The original version of this document was published in 2016 by Jennifer Tomkins, former Head of Marketing and Development, Artsadmin and Jo Verrent, Senior Producer, Unlimited. This latest version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin, with support from the Unlimited, Artsadmin and Shape Arts teams.

Please do get in contact via info@unlimited.org.uk if you have any questions, suggestions or additions to this guide. This is a live document and we want to keep it as up to date as possible.

Read the Accessible Marketing Guide in your preferred format